The Sole
Retail & E-Commerce · Birleşik Krallık
thesole.com zoominfo.com/c/the-sole-proprietor/94159619 The Sole Supplier — UK sneaker and streetwear platform, founded in 2013 by George Sullivan in London. Started as a £100 blog in his parents' house — no investors, fully bootstrapped for 12+ years. Model: media content (release dates, reviews) + affiliate links to 50+ retailers — earns commission, holds no stock. Works with 30+ brands including Nike, adidas, UGG, Dr. Martens; claims to be Nike's top UK media partner. Scale: 4.5M monthly users, £400M+ lifetime sales driven for brands, with only ~35 staff. In 2026 relaunched its app as a "micro-social" shopping community for sneaker culture. Risks: thin margins, UK-only focus, and dependence on affiliate rates and brand budgets.
Data size
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Files
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Ransomware
Unknown
DayBreach AI intelligence
Timeline
Record updated
Victim announced
Attacker
The Gentlemen
The Gentlemen is a RaaS group that emerged in July–August 2025, rapidly claiming over 320 victims across 17+ countries by offering affiliates a 90% revenue share, deploying a Go-based locker against Windows, Linux, NAS, and BSD systems; a compromised C2 server in 2026 revealed more than 1,570 linked victims.